Space NK – Discovery

/ Commercial

Background
We were commissioned by Wieden + Kennedy London to direct luxury beauty brand Space.NK’s first cinema commercial.

Brief

Our brief was to lead the viewer on an immersive journey of discovery through a fantasy world that epitomizes the creative vision behind Space.NK beauty products. The journey echoes the extensive travels of founder Nicky Kinnaird in her quest to source original high end products.

Approach

After absorbing ourselves in the inspiration and ingredients used in the creation of Space.Nk products we undertook a collaborative script development process with the creative team at Wieden + Kennedy. Our main aim was to maximise the fluidity of our viewer’s journey whilst creating moments to convey the beauty and magic of unexpected discovery.

Taking inspiration from the natural behaviours of the world’s inhabitants our journey took shape. There were many technical challenges in producing the variety or differing organic elements within the film. However, we were really pleased with the outcome and consequently the resulting commercial was very well received, appearing throughout the advertising and design press and was described in Campaign magazine as ’60 seconds of bliss’.

Seen in

D&AD In Book
Stash
Campaign
The Reel