Si Begg – Permission To Explode

/ Experimental 3D Printed Film

Making Of Film

3D print test

Background
Si was producing his first full length studio album in 7 years. With it being a very personal and important part of his musical evolution, we were pleased to be invited to to produce all new visual material to accompany the album and subsequent releases.

Brief
Less of a brief than an overall theme to inspire the project. The concept and title of the album are representative of how Si views his personal work, how he channels the deepest, waveform generating corners of his mind into a controlled explosion of unique self expression. Breaking out of the order and patterns of everyday life, Si views this artistic musical output as his own personal ‘Permission to Explode’.

Approach
Not a music video as such, more an experimental short intended to visually embody the sonic direction of the album. The challenge was to embrace the concept of hyper-creativity and attempt to harness this with just the right amount of rhythm and order.

We wanted to marry the multi-layerd, eccentric, characteristics of the album with an equally rich and complex approach. Drawing on a mixed media palette we combined 3D scanning, projections, stop motion animation, bespoke coding, live action & CGI with the aim of creating a unique aesthetic in the true spirit of the project.

Credits

Produced and Directed: ATYP
Director of Photography: Julian Ward
Post Production: ATYP
Composition & sound design: Si Begg

3D Technology: Inition – http://www.inition.co.uk/
Technical Director: Robert Jeffries
3D Printing: Paul Armand

Art department: Joe Nation
Henry Dorman

Stop-frame animation assistant: Lauren Angelkov-Cummings
Studio Lighting: Promotion Ltd

Thanks to: Gren & Hazel, Rachel Gilmore, Steve Angelkov, Canon Lens Repair, Ben Cummings, Noah Harris, Toby Howell, Chompy@theBureau, Will Morley and Spaghetti Birtwell

Seen in

Its Nice That
Stash
IDN magazine
The Creators Project
Dotmogo
Vimeo Staff Pick
Promo News
Print Show London